Phone advertisment- Analysis
The advertisement has been used in a woman's magazine. It therefore uses the female icon Beyonce as the face of the product. It uses typically girly colours like pink and the word "imagine" is pink. This makes the word stand out to the audience, right at the start, making the specific audience (those interested in pink and Beyonce) want to continue reading, possibly 'imagining' themselves as iconic as her if they have the phone. It also gives a magical effect giving the impression that the phone is 'out of this world'.
At the beginning of the writing it says "At last" giving the impression that it's what the reader has been waiting for. The effect of this may make the audience immediately feel the desire to go out and buy the phone because it's 'what they've been waiting for'.
There are parts that could have a flattering affect on the audience. "reflects both sides of your personality". Not only does this use synthetic personalisation with the use of the word 'your' but it does this as a whole. It aims to compliment the audience, possibly making them feel as if they have a complex, interesting personality which is in need of this phone which is adapted to suit them as an individual.
good evaluation, try and structure your points further.
ReplyDeleteExcellent exploration of the effect on the specific audience and what meaning the language might create for them. Check affect/effect and use more terminology e.g. the direct address of the possessive determiner "your"... I am glad you are using inverted commas for phrases like 'what they've been waiting for' to interpret the quote without sounding like that's what you think. Incorporate it all into one paragraph and work on linking it all together (which is probably what Beth W means!).
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